Until quite recently, musicians and the press bemoaned the lack of ‘original music’ in the Pakistani industry. A simplistic generalization, this view ignored a growing cadre of new musicians making waves on Instagram and YouTube. It over-indexed heavily on Coke Studio, where redoing old songs was a stylistic element which had backfired, especially so in Seasons 10 and 11. By Season 14 this year, this stylistic element from Coke Studio is all but gone. Waves of other corporate shows, which similarly indexed on Coke Studio also began to wholesale borrow the overt stylistic elements. Pepsi Battle of the Bands for example, had contestants cover songs as well.
Bigfoot Music
Bigfoot Music
Bigfoot Music
Until quite recently, musicians and the press bemoaned the lack of ‘original music’ in the Pakistani industry. A simplistic generalization, this view ignored a growing cadre of new musicians making waves on Instagram and YouTube. It over-indexed heavily on Coke Studio, where redoing old songs was a stylistic element which had backfired, especially so in Seasons 10 and 11. By Season 14 this year, this stylistic element from Coke Studio is all but gone. Waves of other corporate shows, which similarly indexed on Coke Studio also began to wholesale borrow the overt stylistic elements. Pepsi Battle of the Bands for example, had contestants cover songs as well.