Over the last year, I’ve established analytics mechanisms to understand the Pakistani music industry empirically. At the end of the year, it is interesting to probe on which artists stood out. A simple way to do this would be to look at who has the largest audience. Unfortunately this does not tell us the movement in the industry, and is limited to identifying only established players. Similarly, we could look at who’s audience grew the most in absolute terms, but again this is susceptible to the size of each artist’s existing audience at the beginning of the year.