Coke Studio Pakistan returns for a fifteenth season this weekend. This release comes more than 2 years after the end of the last Coke Studio, making this the longest gap between successive seasons of Coke Studio since the program began in 2008. In a recent discussion between friend of the show Ali Raj and music journalist Rafay Mahmood, Ali Raj kindly
Even though Coca Cola has always been problematic, now with an ongoing genocide and coca cola’s role being spoken about, it’s important that the context in which Coke Studio functions be spoken about.
It’s a very problematic sponsor (pre and post the genocide) and us Pakistanis need to stop looking at just what this show has done for our music industry and instead place ourselves in the bigger context of humanity and why we keep ignoring the unethicality of this brand.
Even though Coca Cola has always been problematic, now with an ongoing genocide and coca cola’s role being spoken about, it’s important that the context in which Coke Studio functions be spoken about.
It’s a very problematic sponsor (pre and post the genocide) and us Pakistanis need to stop looking at just what this show has done for our music industry and instead place ourselves in the bigger context of humanity and why we keep ignoring the unethicality of this brand.