Even though Coca Cola has always been problematic, now with an ongoing genocide and coca cola’s role being spoken about, it’s important that the context in which Coke Studio functions be spoken about.

It’s a very problematic sponsor (pre and post the genocide) and us Pakistanis need to stop looking at just what this show has done for our music industry and instead place ourselves in the bigger context of humanity and why we keep ignoring the unethicality of this brand.

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I appreciate you writing here. Ignoring the context of international affairs, and any damaging corporate behavior would be problematic.

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