To conduct effective curations, I’ve spent time cataloging the full landscape of musicians in Pakistan. In order to do this, I’ve been tracking hundreds of artists across multiple platforms. I’m looking at who’s gaining new audiences, where they are doing so, and how fast. This sort of look is essential to explain the trends in Pakistani music in an empirical fashion.
I think its more related to digital adoption. When we look at our historic icons, digital adoption of their content is through various channels, not necessarily attributed to the original artists. So that could be one reason for the dip on YouTube.